Geo-Targeting
Geo-targeting is the part of the Pay per click advertising programs that allows customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can consist of a niche market for certain products or services at certain times. An example is a car auto shop in Los Angelos would only set its advertisments to show in Los Angelos instead of adverstising it for everyone to see outside of the city. Geo-targeting can help small businesses to compete with national brands and can even ensure that large businesses effectively make use of their advertising resources. Geo-targeting works by either using your logon and/or subscription information or delivering relevant content to your computer by identifying your Ip address. One to One interactive states geo-targeting as an “increasingly valuable tool for national marketers as they look for ways to tailor messages and offerings to customers living in geographically diverse areas” The following three companies all support geo-targeting: Google AdWords, Yahoo Search Marketing and Microsoft adCenter.
comparsion :http://www.pandia.com/sw-2005/27-yahoosm-vs-adwords.html
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