Blog #5: Net Visibility

“Social media is becoming a more important part of media consumption for Internet users than some traditional media channels, according to a survey released yesterday by M2 Universal.”  Therfore, as a result,  many marketers are now using social media tools such as RSS, which according to Forrester Analyst, Brian Haven, saw an increase from 10% from the previous year. User can receive website content through a technological tool called ‘Really Simple Syndication’ without expecting them to visit your website. Wise Geek describe RSS as a tool that use “an XML code that constantly scans the content of a website for updates and then broadcasts those updates to all subscribers through a feed. They benefit readers who want to subscribe to timely updates from favored websites or to collective feeds from many sites into one place. RSS works with all types of digital content such as blogs, audio and video. A good example of Video Rss is Youtube. Youtube made the process easy for people upload their own video clips they made onto the Youtube website for anybody to see and share as well. Youtube also allows users to embed the videos into their websites so viewers can watch the videos without having to visit Youtube’s website. This also allows provides free marketing and advertisements for those that want to reach out to more users without having to spent a lot of time and effort since people can choose to embed your videos onto their websites for free. If it is in successful in gaining new subscribers, they will like to receive more updates or messages their favourite sites through RSS, which will be more convenient and effcient.

~ by echen86 on October 19, 2008.